Our recent panel discussion, The AI-enabled CFO, explored how finance leaders can use AI to deliver real business value. MC Grant Movsowitz, Founder and Managing Partner at TOM was joined by Jacob Shadwick, Finance Director at News Corp, and Dave Hunt, founder of AI Delta, in this interactive session.

The message was clear: start with people and practical use cases, rather than waiting for the perfect technology.

From a practical point of view, the advice is to build a culture of experimentation, supported by AI champions and squads who can develop capability and share learning.

In addition, start small, prove value and build momentum. Where teams are already seeing value is in:

• Reporting and analytics
• planning and forecasting
• self-service reporting

Strong data governance, responsible AI practices and leadership sponsorship must underpin adoption. These foundations support finance’s shift from explaining the past to guiding future decisions.

For CFOs, the opportunity extends beyond finance. Start small, build confidence and turn learning into lasting change. The differentiator will be less about access to AI and more about the willingness to use it thoughtfully.